cycling industrial design
new product development
design process management
20 years helping visualize the future of cycling.
Hundreds of functionally, aesthetically, and commercially successful products.
Passionate about advancing the state of the cycling art, balancing creative innovation with real world experience.
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29 years of new product development. 23 years consulting, 6 years in-house. Specialization in carbon fiber frame design and 3D CAD sculpting.
Stephens designed frames have raced in Kona, Moab, and on the Champs-Élysées with podium finishes on the WorldTour, World Enduro Series, and others.
Primary specialty - sculpting carbon fiber with automotive surfacing software. Shaped one of the first hydroformed aluminum frames in the industry with Electra in 2004. Experience in steel, titanium, and thixoformed magnesium. Road, MTB, TT / triathlon, urban, cyclocross, gravel, & electric.
Components & Accessories
Experience designing products across the cycling industry - components, computers, headlights, helmets, bottles, cages, crankarms, trainers,
indoor cycles, tools, scales, pumps, dropouts, chainrings, fenders, aero bars, cargo boxes, spin bikes, taillights, packs, racks, hubs, saddles...
Personally designed products for over 150 brands. Product design, project management, and liaison to engineering and manufacture. Product development workflows for multidisciplinary teams involving market & product research, design resources, various engineering disciplines, rapid prototyping, and design for manufacture.
Fluent in advanced surface modeling and concept visualization in 2D and 3D. Expertise in class-A surfacing with Alias Studio; experience blending sculptural surface models (Alias) with your engineering team's CAD to create complex assemblies not possible with either tool alone.
Road bike experience from pro-level racing frames to fondo-friendly endurance rigs. Experience with international teams on pioneering superbikes optimized with computational fluid dynamics, and experience with daily cruisers retailing for 90% less. Mostly carbon but also steel, aluminum, magnesium (!) and Ti.
Have shaped hardtails, cross-country racers, all-mountain cruisers, enduro frames, downhill rigs, off-road singlespeeds, gravel bikes, and cyclocross frames.
Whether rigid, flexible by design, or fully suspended, the goal is to maximize structural integrity, optimize dynamic performance, and look great doing it.
Experience with mid- and hub-drive systems from Bosch, Shimano, Fazua, Bafang, and Mahle/eBikeMotion.
Initially a skeptic, now a convert. More bikes = fewer cars. And just plain fun.
TT / Triathlon
Personally a triathlete with experience designing both a non-UCI-legal integrated triathlon superbike with ergonomic features new to the industry and
a major brand UCI-legal time trial bike currently raced on the WorldTour with podium finishes at the Tour and several national championships.
Experience designing commuters, cruisers, and e-bikes. Some for utility, for efficient commuting practicality. Some for style...beach cruisers, retro designs...nostalgia for a simpler day. All with the idea that a bicycle should combine thoughtful design with healthy dose of cool.
For those who already have a design, but need it executed in CAD - carbon sculpting in Alias is a skill developed over 20 years.
Automotive A-class surfacing. Because no matter how good you are with Solidworks, it's not the appropriate tool for this:
Named on 20 patents and 10 international design awards including 4 Eurobike Gold Awards. Podium finishes at the Tour de France,
World Enduro Series, and several national championships. Niner Air 9 named one of the 25 most important bikes ever designed by MBA magazine.
Clients & Brands
Some of the 150+ brands for which millions of dollars of product has been personally designed in 25 years: