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Helping exceptional brands
build world-class products.

20+ years helping visualize the future of cycling.


Hundreds of functionally, aesthetically,
and commercially successful products.


Passionate about advancing the state of
the cycling art, balancing creative innovation
with real world experience.

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Yeti.
Time.
Niner.
Marin.
Factor.
Electra.
Raleigh.
Bianchi.
LeMond.
Cannondale.

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Cycling-specific technical expertise. 

Industrial design infused with mechanical engineering. 
Specialization in carbon fiber sculpting and 3D CAD technical surfacing.

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Real world experience. 


Personally designed products for over 150 brands.

30 years of new product development in both cycling and consumer product markets.

Stephens-designed frames have raced in Kona, Moab, and on the Champs-Élysées
with podium finishes on the WorldTour, Enduro World Series, and multiple national championships.

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Commercial success.


Millions of dollars of product sold in markets worldwide for brands of all sizes.

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Critical accolades.

"The LeMond Prolog is a bike that we could almost run out of superlatives in describing, and it has easily made our list of bikes that are in the running for our Bike of the Year honors."  -  Electric Bike Action

"The Prolog comes closer to being perfect than any e-bike I've tried before.   I could ride this e-bike all day, every day, forever."  -  Wired

"...there is no denying that the bike is lightweight, a joy to ride, and let's be honest, arguably the sleekest, best-looking bike on the e-bike market today."  -  Cycling Weekly

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Components + accessories.

Seatposts.
Cranksets.
Hangers.
Saddles.
Fenders.
Stems.
Lights.
Hubs.
Bars.

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Rave reviews.


"One of the most beautiful upright-style bikes, electrified or not, I've ever laid my eyes on."  -  Wall St. Journal

"This is definitely an e-bike Steve Jobs would have appreciated - and probably ridden."  -  Forbes

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Palmares.

Dozens of patents.  Ten international design awards.  Three magazine covers.  Four Eurobike Gold Awards. 

Niner Air 9 named one of the 25 most important bikes ever designed by MBA magazine.

Bikes ridden by U.S. Presidents, world champions, and neighborhood kids across the country.

 

Primary specialty: sculpting carbon fiber.

Road bike experience with pro-level racing frames (WorldTour superbikes), fondo-friendly endurance rigs, daily commuters, kids' bikes, cargo bikes, folding bikes, and beach cruisers.

MTB experience with hardtails, cross-country racers, all-mountain cruisers, downhill rockets, off-road singlespeeds, and complex full-suspension rigs.

Personally a triathlete, with experience designing both UCI-legal WorldTour TT frames and non-UCI-legal triathlon bikes.

Experience with mid- and hub-drive electric systems from Bosch, Shimano, Pinion, Fazua, Bafang, and Mahle.

Fluent in advanced surface modeling and concept visualization in 2D and 3D. 
Expertise in class-A surfacing with Autodesk Alias.

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Form development.

Especially where design and engineering are inseparable.

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Terrain agnostic.

On road.   Off road.   All-road.

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Rapid concept generation. 


Digital sketching.  2D and 3D design refinement.  Brand design language development. 

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Attention to detail.

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World class brand building.


Pro level road, gravel, and TT bikes. 

Innovative materials and production processes. 

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Prototype development. 


Technical CAD surfacing.  Coordination of prototype resources.

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Visualizing the future.


Committed to advancing the state of the cycling art,
balancing creative innovation with real world experience.

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Rapid prototypes.


2D and 3D form studies.  CAD assemblies ready for FEA / CFD / prototype.

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Working with the best.

Any flavor.


Road.   Gravel.   MTB.   Electric.   Adventure.   Commuter.   Cruiser.   'Cross.   Fixed.   Tri.

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Design language development.


Rapid iterations of form development through digital sketching.

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Experience at every scale.


Experience with multinational corporations, mid-size US and European brands, and venture capital startups.

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Looking ahead.


Sometimes, way ahead.

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Cycling as art.

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Creating brand identity.


Establishing iconic silhouettes through distinctive physical forms.

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Running the gamut.

Hardtails and full suspensions. 
Single speeds and belt drives. 
Racing, touring, and cruising.

Expensive, slightly less expensive, and outrageously expensive.

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Signature style.


Brand development through iconic aesthetics.

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Game changers.


Working with brands who change entire industries.

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World class technical surfacing.


Class A surface modeling with automotive surfacing software.  

Rendering for design development and marketing presentation.

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eDrive integration.

Shimano. 
Bafang. 
Bosch. 
Fazua. 
Mahle. 
Pinion. 
Gates.

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Materials expertise.

Steel. 
Titanium. 
Aluminum. 
3D printed.
Injection molded.
Thixoformed magnesium (!) 
Resin transfer molded carbon fiber.
Pre-preg unidirectional carbon fiber.

 

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Design integration.


Features and components where they're needed most.

 

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Intellectual property.


Developing brand-specific IP.

 

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Functional prototypes.


Coordination of aesthetic models and functional prototypes.

 

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Brand sizzle.


Colors.  Finishes.  Product graphics.

Development of and integration with brand design guidelines.

 

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eMobility.

Motos.
Scooters.
Carbon fiber wheelchairs.

 

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Visuals for presentation.

CAD rendering and animation
for design refinement,
feature description,
and marketing
presentation.

 

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Tooling development.


Mold design for carbon fiber (pre-preg, RTM, short fiber compression) and injection molding.

Tooling-ready CAD files with highly advanced surfacing features.

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3D form refinement.


NURBS-based tooling-ready CAD surfacing.

Integration with FEA and CFD workflows.

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Technical artistry.

Working with brands who want to set the bar higher.

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Let's build something together.

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© 2025 Bill Stephens Design LLC

images not to be duplicated without consent

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